| leah gray fitch · designer at large · 207 799 4044 · leahfitch@yahoo.com | |
| summary | a talented designer with an eye for detail, an easygoing personal style, and a penchant for being a team player. I have ten years of experience, and a portfolio (with references) to back it up. |
| experience | |
| art direction | management and communication tutored and mentored designers; served as liaison between design, marketing, and production departments; interfaced with clients. production process development defined processes for large e-commerce sites; developed product production process for online application to include usability testing; developed photography management and scheduling tool for FileMaker Pro. |
| user interface | usability analysis increased Homestore.com e-commerce revenue through analysis and improvement of site's information architecture and design implementation. html standards and optimization developed coding standards for Homestore.com that enabled improved download speed of over 30% · user interface feature specification documentation · expert online application template designer · experience writing QA test cases · experience with template debugging and QA assistance · information architecture and content flow-charting · proficiency with user interaction applications for mobile devices |
| visual design | corporate identity, posters, icons for applications, marketing banners, web page design, Flash design. |
| employment | |
| SEVEN Networks Redwood City, CA 12/01 to 12/03 |
user interface/graphic designer designed and implemented the HTML calendar templates as part for SEVEN's online application (see Sprint PCS business Connection, Cingular XpressMail, xmail from O2, and Orange Office Freedom). Based on the desktop browser model, I then adapted templates to be ported to the Pocket PC in HTML 3.2. additional responsibilities included: · user design for SEVEN's mobile software clients for Palm and Pocket PC devices · writing UI Specification Documents for Symbian P800 phones, Pocket PC, and Palm devices · designing all graphic assets (icons, web and mobile graphics, installer and setup wizards) · template debugging and QA assistance · information architecture and content flow-charting · applying testing theories to initial and final application specs to ensure good usability clients: Sprint PCS, Cingular Wireless, MMO2, Orange, and DoCoMo. |
| Intraspect Brisbane, CA 12/00 to 11/01 |
art director designed new modular interface for web-enabled suite of Knowledge Management applications that enabled customer personalization through the use of HTML templates and Cascading Style Sheets. Other responsibilities included icon sets for each application suite, QA testing, template debugging, corporate brand design, marketing presentations, training support materials, and product packaging art direction. clients: JPMorgan, KPMG, Olgivy & Mather, Hill & Knowlton, Rapp Collins, Sun, Cadence, GM, SAS. |
| etrade Menlo Park, CA 4/00 to 5/00 |
user interface designer designed preliminary interfaces for Etrade's personal asset management applications: a set of 4 portfolio management tools that could be built using either Macromedia Flash or DHTML. |
| Eluxury (LVMH) San Francisco, CA 12/99 to 3/00 |
art director served as the primary liaison between Marketing, Visual Design and Web Production teams, designed various semi-templates brand web sites, and aided the editorial department on web-writing by developing Web Design Guidelines. Additional responsibilities included Production Process implementation, development of Photography Process and Scheduling tool (for File Maker Pro 5), management and tutoring of in-house and off-site contract graphic designers who where transitioning from print to web design. clients: Louis Vuitton, BVLGARI, Ferragamo, Dior,Givenchi, Michael Kors, Celine, and other brands. |
| Homestore San Francisco, CA 4/99 to 11/99 |
art director responsibilities included HTML optimization, banner production process development, information architecture, user interface for search application, maintenance of style guide, and management of production developers. |
| Red Dot San Francisco, CA 9/96 to 9/98 |
art director designed navigation architecture, visual design (graphics, icons, and illustrations), user interface design. Management duties involved overseeing production team, visual quality assurance, and client interfacing. clients: Hewlett-Packard, Oracle, Dell Computers, Blue Cross, WL Gore & Associates, Network Equipment Technologies, Raychem, Vargas Marketing Group, Circle International. |
| Digital Chef Cupertino, CA 3/96 to 8/96 |
web designer responsibilities included website visual design, navigation interface, html for key pages, and graphical assets production. (Tavolo.com is the current incarnation of Digital Chef.) |
| Ikonic San Francisco, CA 9/94 to 3/96 |
lead graphic designer as the lead designer I was responsible for designing creative concepts, user interfaces, storyboards, page layouts, illustrations and templates for: web sites, CD-ROMs, and kiosk applications. I also managed the graphics' production team, and tracking of assets. clients: GTE, Disney, Oracle, Bertelsmann Music Group, Sprint, and Time Warner. |
| Lee Marrs Artwork Berkeley, CA 6/93 to 8/94 |
assistant illustrator illustrated (using Photoshop 2.0) storyboards and scene compositions for tv commercials (such as the "cross the border" campaign for Taco Bell) and game prototypes. clients: Spectrum Holobyte, Electronic Arts, 3DO Company, and Foote Cone & Belding. |
| skills | |
| platforms | Windows 2000, Macintosh, WinCE (Pocket PC), Palm, Symbian (P800 phone). |
| media | web (online applications, intranets, extranets, e-commerce, portals, marketing sites), kiosk applications, CD-ROM, interactive tv (shopping channels), online and mobile applications, and print. |
| software |
· graphics development: Photoshop, Illustrator, ImageReady and Flash 4 · icon file creation: IconXP · HTML and CSS: BBEdit, Homesite and UltraEdit-32 · information architecture and content flow: Visio2000 · source control: Perforce and CVS |
| education | bfa visual communication School of Fine Arts - Federal University of Rio de Janeiro, Brazil 1992 certificate in dtp Center for Electronic Arts, San Francisco, CA 1992 |
| awards | 1996 bronze INVISION Online advertising/promotional site: SprintBiz 1996 silver Cindy Public Relations: GTE/VISNET Telecom '95 - Geneva, Switzerland, (Interactive Kiosk) |
| samples | online www.oficina.net www.oficina.net/links.html not online - available upon request mobile application interfaces for SEVEN Networks, Inc., Intraspect Software, poster designs, icon samples, itv and tv storyboards, illustrations, and print work. |
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